Cookie Policy
What are cookies?
Cookies are small files that are stored on your device when you visit a website. They collect information that helps us improve website functionality, navigation, and your overall user experience.
At Brickston Estate, we use cookies for a variety of purposes. This policy explains which cookies our website stores, what they are used for, and how long they remain on your device.
You can manage your cookie preferences by visiting our Cookie Preference Centre. Please note that your preferences apply only to the browser and device you are currently using. While we make every effort to respect your choices, some cookies and other data collection technologies may not be covered by these settings.
As a listed company, we are required to report certain statistics to the financial markets. If you choose not to consent to targeting and tracking cookies, activity on our website will still be recorded in an anonymised manner. This information does not identify you or collect personal data and is used solely for statistical reporting purposes.
To restrict or block cookies, you can change your browser settings. Alternatively, you can visit www.aboutcookies.org for comprehensive guidance on managing cookies in a range of desktop browsers.
Who we are
This Cookie Policy applies to Brickston Estate and our mobile application.
Profiling
To find out more about how we use information collected through cookies for profiling purposes, please visit the Profiling section via the Quick Access menu.
1. Strictly Necessary Cookies
Strictly necessary cookies are essential for the operation of our website. They enable you to navigate the site and use its core features. Without these cookies, certain parts of the website may not function correctly.
We invest significant time and resources in ensuring our website remains available and performs reliably. To support this, we operate web servers in multiple locations. These cookies help maintain your connection to the most appropriate server throughout your visit, ensuring a seamless browsing experience while balancing traffic across our infrastructure to optimise website performance.
For users accessing the Brickston Estate professional platform, authentication cookies provide an additional layer of security. These cookies ensure that only authenticated users can access secure areas of the platform, helping to protect both user accounts and our systems.
If you have any questions about these cookies or require further information, please contact us at info@brickstonestate.com.
Cookie Name | Description | Duration |
2fa_uuid | Used to manage an authenticated two-factor authentication session. | 3 months |
OptanonConsent | Stores your cookie consent preferences for the OneTrust Consent Management Platform (CMP). | 1 year |
sb-installed | Records whether you have viewed the app in the app store via the app banner. | 7 days |
cuid | Used to identify a Brickston Estate user. | 1 year |
efst | Used to communicate and propagate feature flow information for server-side verification. | Session |
rmsessionid | Used to manage your browsing session. | Session |
mipApplicationToken | Associates a submitted MiP application with your session and enables retrieval of the correct redirect URL and token when navigating to NBS. | 30 minutes |
sso2 | Keeps you signed in across our platforms. | Session |
permuserid | Identifies your browser and device across multiple sessions. | 1 year |
rm_ca_thread_i | Stores a reference to your ongoing AI conversation thread. | Session |
OTGPPConsent | Set by the OneTrust Consent Management Platform (CMP) to store your privacy preferences in accordance with applicable global data protection requirements. | 6 months |
eupubconsent-v2 | Used by OneTrust to store your cookie consent preferences. Although this cookie is set to expire after one year, some browsers may delete it sooner. | 1 year |
PHPSESSID | Manages your browsing session, keeps you securely signed in, and ensures that any selections you make are retained while you use our platforms. This cookie expires when your browsing session ends or when you sign out. | Session |
TS | Used to manage your browsing session. | Session |
_cfuvid | Set by Cloudflare through Arkose Labs to uniquely identify sessions for security purposes, including rate limiting and bot protection. This cookie is required to help maintain site integrity and prevent fraud. | Session |
rm_ca_thread_t | Stores an authentication token to securely support your AI conversation thread. | Session |
OTAdditionalConsentString | Stores an additional consent string for vendors managed through our consent management platform. | 24 hours |
beta_optin | Manages the rollout of new platform functionality. | 1 year |
sso2p | Determines whether you should remain signed in between sessions. | 6 weeks |
svr | Distributes traffic evenly across our servers to optimise website performance. | 8 hours |
OTVariant | Supports OneTrust experiments and feature testing. | 1 year |
OptanonAlertBoxClosed | Records that you have dismissed the OneTrust cookie banner or Cookie Preference Centre. | 1 year |
smartbanner_exited | Records that you have dismissed the app banner. | 1 day |
Local Storage
In addition to cookies, we use local storage to save small amounts of information on your device. Like cookies, local storage helps us enhance your experience by remembering your previous actions and preferences, allowing them to be applied automatically during future visits.
Unlike cookies, data stored using local storage does not expire automatically and remains on your device until it is manually removed or cleared through your browser settings.
2. Functional Cookies
Functional cookies help us understand how visitors use our website and how they arrived at it, enabling us to measure and improve its performance while remembering your preferences.
These cookies help us identify which pages are the most and least popular and understand how visitors navigate the Brickston Estate website. They also enable features and services such as embedded videos and currency converters.
The information collected by these cookies is aggregated and anonymised, meaning it cannot be used to identify you personally.
If you do not allow these cookies, we will be unable to recognise when you have visited our website or monitor its performance, which may affect our ability to improve your experience.
Cookie Name | Description | Duration |
lastViewedFeaturedProperties | Remembers the featured properties you have already viewed during your session. | Session |
lastSearchChannel | Stores the property search channel (for example, residential lettings or commercial sales) that you most recently used. | 30 days |
hide_referencing_results_banner | Records that you have dismissed the completed referencing notification banner in the Renters Checklist, preventing it from being displayed again. | 30 days |
3. Targeting and Tracking Cookies
Targeting and tracking cookies record information about your visit to the Brickston Estate website, including the pages you view, the links you follow, and the type of device you use.
We use this information to make our website, its content, and the advertisements we display more relevant to your interests. These cookies may also enable you to see Brickston Estate advertisements on third-party platforms, such as Facebook.
Our advertising and marketing partners may use information collected through these cookies to display advertisements they believe are most relevant to you when you visit other websites. They may also use this information to measure the effectiveness of their advertising campaigns.
If you choose not to allow these cookies, you may still see advertisements and other content; however, they are likely to be less relevant to your interests.
Cookie Name | Description | Persistent or Session |
UID | Used by Comscore to track unique visits for audience measurement and analytics. | 1 year |
UIDR | Used by Comscore to track unique visits for audience measurement and analytics. | 1 year |
_gtag | Used by Google Analytics to measure website traffic and provide analytics reporting. For more information, please see Google’s Privacy Policy: https://policies.google.com/privacy. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout/. | 25 minutes |
_hjFirstSeen | Identifies a user’s first session on a website where Hotjar is installed. It is used by Hotjar to distinguish new users from returning users and to support session recording and analysis. This cookie typically lasts for the duration of the session. | session |
__gads | Associated with Google’s DoubleClick for Publishers service. It is used to display advertisements on the website and may enable the website owner to generate advertising revenue. | 1 minute |
_dc_gtm | Used by Google Analytics to monitor website usage and performance. For more information, please see Google’s Privacy Policy: https://policies.google.com/privacy. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout/. | 25 minutes |
_gat | Used by Google Analytics to measure website traffic and provide analytics reporting. For more information, please see Google’s Privacy Policy: https://policies.google.com/privacy. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout/. | 100ms |
_hjCookieTest | Checks whether the Hotjar Tracking Code can use cookies. | 30 days |
_sharedID | Supports the integration of third-party content and services, delivers personalised advertising, enables statistical analysis, and creates anonymous user identifiers to facilitate online advertising auctions (also known as header bidding). | Depends on the retention period of the account |
_vwo_ds | Stores long-term information about how you use the website for VWO Insights. | 13 months |
__gpi | Used by Google to display personalised advertisements based on your activity. | 2 years |
ga | Used for analytics and reporting purposes, including counting visits, sessions and campaign data, and monitoring website usage within the Brickston Estate professional platform. | Session |
_hjHasCachedUserAttributes | Indicates whether the data stored in the _hjUserAttributes Local Storage item is up to date. | 1 year |
_scor_uid | Used by Comscore to track unique visits for audience measurement and analytics. Although this cookie is set to expire after one year, some browsers may delete it sooner. | 15 secs |
_vwo_referrer | Records the website or page you visited immediately before arriving at this website. Used for split URL and A/B testing. | 1 minute |
player | Set by Vimeo to support the delivery and playback of embedded video content. | session |
TESTCOOKIESENABLED | Used by Google to verify whether your browser accepts cookies. This cookie does not store any personal information. | Session |
hjSession | Stores data relating to your current browsing session and ensures that requests made during the session are attributed to the same session. | 365 days |
vwo_uuid | Used across multiple websites to maintain a consistent user experience during A/B testing. | 6 months |
_hjDonePolls | Set when a user completes an on-site Survey. Ensures the same Survey does not reappear if it has already been filled in. | 365 days |
__gpi_optout | Used by Google to track session activity for advertising formats. This is a session cookie that expires when your browsing session ends and is used for advertising measurement. | 90 days |
gat | Used by Google Analytics to measure website traffic and provide analytics reporting. For more information, please see Google’s Privacy Policy: https://policies.google.com/privacy. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout/. | 30 days |
_sharedID_cst | Supports the integration of third-party content and services, delivers personalised advertising, enables statistical analysis, and creates anonymous user identifiers to facilitate online advertising auctions (also known as header bidding). | 365 Days |
_vwo_consent | Records whether you have provided consent for VWO, enabling us to respect your privacy preferences and conduct A/B testing only where permitted. | session |
PPID | Stores a Publisher Provided ID (PPID), enabling Google Ad Manager to support features such as frequency capping, audience segmentation, audience targeting, sequential ad rotation, and other audience-based advertising controls across devices. | 3 months |
_gcl | Records how often users who click on an advertisement subsequently complete a defined action, helping us measure advertising effectiveness. | 365 days |
_hjClosedSurveyInvites | Set when you interact with a Hotjar Link Survey invitation. Prevents the same invitation from being displayed again after it has been shown. | 100 Days |
_vis_opt_s | Records how many times you have closed and reopened your browser during an active A/B test. | 365 days |
_vwo_uuid | Assigns a unique identifier to help group user activity for VWO A/B testing and reporting. | 100ms |
_hjSessionStorageTest | Checks whether the Hotjar Tracking Code can use Session Storage. | 366 Days |
_vwo_uuid_v2 | Helps count unique visitors to the website for VWO testing and analytics. | session |
GED_PLAYLIST_ACTIVITY | Used by Google to store advertising personalisation preferences and to indicate whether a user has opted out of personalised advertising across Google services. | 1 month |
TPC | Stores your search preferences to help us display promotions and content that are more relevant to your interests. | 1 year |
XID | Used by Comscore to recognise users across multiple websites and devices for audience measurement and analytics. | 1 day |
_gid | Used by Google Analytics to assign a unique identifier to users for analytics purposes. The information collected is anonymised. For more information, please see Google’s Privacy Policy: https://policies.google.com/privacy. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout/. | 2 minutes, extended every 30 seconds |
_hjIncludedInSessionSample | Used by Hotjar to determine whether your session should be included in data sampling based on the website’s daily session limits. | 100ms |
_hjLocalStorageTest | Checks whether the Hotjar Tracking Code can use Local Storage. | 365 days |
hjSessionUser | Set when you first visit the website. Stores a unique Hotjar User ID to recognise you during future visits to the same website. | Session |
_hjTLDTest | Used by Hotjar to determine the most appropriate cookie path by testing different URL substring alternatives instead of using the page hostname. | varies |
_vis | A wildcard entry representing various VWO cookies used to support experimentation, analytics, and A/B testing. | 10 Years |
_vis_opt_out | Records that you have opted out of VWO A/B testing, ensuring that you are excluded from future experiments. | 100 days |
_vwo_global_opt_out | Records that you have opted out of VWO tracking across all participating websites. | varies |
ab.storage | Used to support integration with Braze. | varies |
_ga | A wildcard entry representing the majority of Google Analytics cookies used for analytics and reporting. | 365 days |
_hjMinimizedPolls | Set when you minimise a Hotjar on-site survey. Ensures that the survey remains minimised as you continue to browse the website. | session |
_vis_opt_test_cookie | Checks whether your browser accepts cookies and records the number of times you have visited the website. | 30 mins and reset again to 30 mins on visitor activity |
_vwo_sn | Stores short-term information about your current visit for VWO Insights. The expiry period is refreshed during continued visitor activity. | 1 year |
ab._gd | Used to support integration with Braze. | 1 year |
tcuid | Used for advertising targeting where you have provided the appropriate consent. For example, it may be used to display advertisements based on your postcode or other location-based information. | varies |
_dc | A wildcard entry representing the majority of DoubleClick cookies used in conjunction with Google Analytics. | 3 months |
_gcl_au | Used by Google AdSense to measure the effectiveness of advertising campaigns across multiple websites. | session |
_hjAbsoluteSessionInProgress | Used by Hotjar to identify the first page view of a browsing session and determine when a new session has started. | Various durations |
Identifying Corporate Visitors
We collect your IP address and share it with a third-party provider to determine whether you are visiting our website on behalf of a business and, where possible, to identify the organisation you represent. This information may be combined with data relating to your visits to our website for profiling purposes.
Third-Party Cookies
You may notice cookies on our website that are not set directly by Brickston Estate. Some pages contain embedded content or services provided by third parties, such as YouTube or Vimeo, which may place cookies on your device when you interact with that content.
Similarly, if you share a link to a Brickston Estate webpage through a third-party platform (for example, Facebook), that platform may set cookies on your browser.
We also use cookies provided by third-party advertising partners to deliver advertisements that are relevant to your interests, both on our platforms and on other websites. A list of our advertising partners is available in the Cookie Preference Centre.
Where third-party cookies are placed through our website, Brickston Estate and the relevant third-party provider may act as joint controllers for the processing of personal data associated with those cookies.
To manage your cookie preferences, please visit our Cookie Preference Centre.
Hotjar
We use Hotjar to better understand how visitors interact with our website and to improve the user experience. Hotjar is a technology service that helps us analyse user behaviour, including how long visitors spend on particular pages, which links they click, and how they navigate our website. This information enables us to improve our services based on user feedback.
Hotjar uses cookies and similar technologies to collect information about your device and your use of our website. This may include your IP address (captured and stored only in an anonymised form), device type and unique device identifiers, screen size, browser information, geographic location (country only), and your preferred language.
Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor Brickston Estate uses this information to identify individual users or combine it with additional information that could identify an individual.
For more information about how Hotjar processes your information, please refer to Hotjar’s Privacy Policy.
You can opt out of Hotjar creating a user profile, storing information about your use of our website, and using tracking cookies on other websites by following Hotjar’s opt-out instructions.